Nuffnang ads

Wednesday, February 9, 2011

How to educate the children regarding sexual abuse

I found this as a good exposure for us, the parents as they were so many cases of sexual abuse involving the children. And it gives me nightmares every time I leave my son to nanny.
Neither the daughters nor our sons should be in this situation and i think sharing this site can give us ideas to protect our loved ones from the sexual abuse.

The Council of Europe commissioned Grey Amsterdam to create a campaign with two clear goals: to encourage children suffering from sexual abuse to speak up and seek help; and to make adults aware that sexual violence against children happens more often than one might think. Deliberately, The Underwear Rule’, a cartoon animation, follows an accessible route, which speaks to the children directly. In this way, parents and care givers have a tool with which to educate children regarding sexual abuse. The campaign (, involving TV and digital work, sees a cartoon character called Kiko explain boundaries. In a simple, playful and unthreatening tone, ‘The Underwear Rule’ describes what children should accept or not, when being touched. The campaign, which rolls out across all 47 member countries, and will be also illustrated in a book, downloadable for free from the internet.
Advertising Agency: Grey, Amsterdam, Netherlands

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